BBC Music Introducing @ Brixton Academy, London – 4 October 2017

Posted by Gig Junkies on Wednesday Oct 4, 2017 Under Festivals

Review by Chloe Gynne. Pictures courtesy of BBC / Jamie Simonds.

BBC Music Introducing… is, somehow, already celebrating its tenth birthday. In that decade, legions of young artists have been given the opportunity of a lifetime- to be played on primetime radio. For some of them, it led them to stardom, and for many, it is just about to. Tonight is a celebration of that fact.

Programme Name: BBC Music Introducing Live - TX: 04/10/2017 - Episode: n/a (No. n/a) - Picture Shows: Blossoms - (C) BBC - Photographer: Jamie Simonds

Opening the night is Blossoms, whose single ‘Charlemagne’ goes down a treat with the young crowd. The screams only get louder when Declan McKenna joins them to do ‘Honey Sweet’. During his set, ‘Humongous’ provides the biggest sing-along of the night, the crowd swooning in his presence.

The Big Moon also come flying the indie flag, their brand of modern-day Britpop a peppy, refreshing way to enter the second hour. Nao brings a change of pace, her R&B sound highlighting the innovation BBC Music Introducing champions. Her voice sends shivers down the spine, reaching all the way to the top of the packed Academy.

Programme Name: BBC Music Introducing Live - TX: 04/10/2017 - Episode: n/a (No. n/a) - Picture Shows: Nao - (C) BBC - Photographer: Jamie Simonds

Before the event, PRS and the BBC announced that the Future Fund- a grant and promised exposure for an emerging artist- would go to Yizzy, a 17 year-old south Londoner who performs tonight, between names who have already felt the positive effects of such support.

He catches attention with ease, and it isn’t long until phones are out, desperately trying to record him- his primitive grime is going to take off in no time, and everyone wants to prove they were there from the start.

Programme Name: BBC Music Introducing Live - TX: 04/10/2017 - Episode: n/a (No. n/a) - Picture Shows: Declan McKenna - (C) BBC - Photographer: Jamie Simonds

As he’s the only artist on this bill that actually needs any more exposure, it’s a shame that he receives less stage time than the rest of the line-up- especially when it’s to accommodate secret guest Jake Bugg, who sounds like every other indie boy with a guitar- and we’ve already had two of those so far tonight.

They save the biggest names for last. First, Everything Everything, who light up the room and get people dancing during ‘Distant Past’, then Slaves (which, by the way, is still a terrible band name), whose aggy punk fails to innovate but makes this crowd feel like their music taste is, at least, a little edgy.

Programme Name: BBC Music Introducing Live - TX: 04/10/2017 - Episode: n/a (No. n/a) - Picture Shows: The Big Moon - (C) BBC - Photographer: Jamie Simonds

George Ezra closes the night, reflecting on the success story that is his career by playing old hits ‘Budapest’ and ‘Barcelona’, but treating us to a new track from his upcoming album too. He barely talks to the crowd, joking that he is “pressed for time”- ten bands in four hours is a tight squeeze- but his music tells the story, its witty lyricism reminding the crowd of why it caught our ears a few years back.

The night is varied, jumping between genres and styles rapidly throughout the night- and it perfectly reflects the nature of BBC Music Introducing. It is all about playing the best new music, regardless of whether it fits in with the A-list. It’s about giving young artists a platform, and, on the Brixton Academy stage, these artists proved why they deserved it.

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